Feature: Why I’ve stopped worrying about getting on the property ladder
Still renting in my 40s? Yep, and I’m OK with that. In my latest piece for Woman & Home, I explore why letting go of getting on the property ladder has been surprisingly freeing.
Why this piece for Fabulous at The Sun took me ten whole years to write
It took me ten years to write about my experience with alcohol addiction, but I finally took the plunge. Here's my latest piece for Fabulous Magazine at The Sun.
Nothing rem(Oatly) boring about this little snippet of copy…
Spotted on the side of an Oatly carton: copy so zesty it had my attention before I’d even taken a sip of morning coffee. Here’s why I love it.
What The Cat in the Hat can teach us about brand storytelling (yep, really)
These stories still give me the feels nearly four decades after I first got my paws on them. Here’s what The Cat in the Hat can teach us about good storytelling…
The magic of ‘you’ — that one powerful little word in advertising
The word ‘you’ might be tiny, but it’s also incredibly mighty. In this blog, I revisit a piece on why these three little letters can make all the difference in your comms.